| Popis: |
Chapter 6 examines an array of strategic options provided by digital tools, including broadcasting, analytics, convening, and distributed organizing. Such digital strategies can be deployed to broaden participation as a means of generating more inclusive activism and to deepen participation to intensify supporter engagement. Leveraging digital tools and shifting from staff-led to supporter-led activism can help TNGOs become more authentic, representative, and legitimate. But despite these opportunities, features of the legacy architecture make it difficult for TNGOs to invest in new technologies or accord them a major role in shaping programmatic strategies and organizational structures. Moreover, “going digital” carries its own inherent risks. For example TNGOs must be careful to avoid overemphasizing superficial metrics or underappreciating the need to complement digital strategies with other resources and capabilities. |
