Market orientation: a key to survival and competitive advantage in Ghana’s private universities
| Autor: | Adelaide Naa Amerley Kastner, Peter Anabila, Michael Mba Allan, Cynthia A. Bulley |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
Marketing
Strategic planning Higher education business.industry Business administration 05 social sciences 050301 education Sample (statistics) Competitive advantage Structural equation modeling Education Competition (economics) 0502 economics and business Market orientation 050211 marketing Job satisfaction business 0503 education |
| Zdroj: | Journal of Marketing for Higher Education. 30:125-144 |
| ISSN: | 1540-7144 0884-1241 |
| DOI: | 10.1080/08841241.2019.1693474 |
| Popis: | The purpose of the study was to assess the role of market orientation (MO), mediated by job satisfaction (JS) and its effect on market performance (MP) in Ghana’s private universities. A sample of ... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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