A Summer Country’s Coverage of a Winter Event: Australian Nationalistic Broadcast Focus of the 2018 Winter Olympic Games
| Autor: | Bo Li, Olan Scott, Stephen Mighton |
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| Rok vydání: | 2020 |
| Předmět: | |
| Zdroj: | Communication & Sport. 10:52-73 |
| ISSN: | 2167-4809 2167-4795 |
| DOI: | 10.1177/2167479520934720 |
| Popis: | Broadcast commentary of sport programs often is seen as biased for the “home team.” This study sought to determine differences between how the media framed narratives of Australian and non-Australian Olympians by analyzing prime-time coverage of the 2018 PyeongChang Winter Olympic Games across all of Australia’s Seven Network channels. Because Australia is not a traditional powerhouse at the Winter Games, how the media portrays home team and foreign athletes is of interest in this summer sport country. Results revealed that overall, non-Australian athletes were covered and mentioned more frequently than Australian athletes. However, results found taxonomical differences in Seven Network’s depiction of Australian and non-Australian athletes’ successes—Australian success was attributed to athletic ability and courage, whereas non-Australians’ success was more frequently linked to intelligence, experience, and consonance. Differences in the attribution of failure by nationality were also found, with Australian’s failures more likely to be characterized by a lack of commitment and luck compared to their non-Australian counterparts. Athletes’ personalities also were described differently, with Australians receiving comments regarding their emotions, while non-Australians received either more neutral comments or had their appearance and body parts described more often. Theoretical and practical implications of this study are provided. |
| Databáze: | OpenAIRE |
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