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Introduction: According to the Brazilian Ministry of Health, priority populations are composed of adolescents and young adults, people of color, homeless people, and indigenous communities and fragile groups that are more vulnerable to HIV/AIDS. Contrary to the global downward trend in the number of new HIV cases, the Brazilian priority groups show increasing rates. Therefore, the importance of HIV/AIDS prevention and informational campaigns focused on these groups is important. Objective: This study aims to perform a documental research on the national HIV/AIDS prevention campaigns to determine which ones focused on priority populations. Methods: This analysis was based on data from publicity pieces of HIV/AIDS prevention campaigns from 1998 to 2020. The search and examination of these campaigns were conducted on the Brazilian Department of Chronic Conditions Diseases and Sexually Transmitted Infections of the Ministry of Health website. Results: From a total of 85 promoted campaigns in the period, only 9 had the adolescent and young adult population as the target audience, despite the increase in AIDS detection rate in these groups. Furthermore, none of them focused on the other priority groups nor presented information about combination HIV prevention. Conclusion: The data evidence the need for elaborating more HIV/ AIDS prevention campaigns to reach priority populations. Actions aiming to inform and protect these groups, as well as making prevention and treatment methods easily accessible, are key for fighting HIV/AIDS spread and ensuring a healthy future. |
