| Popis: |
Advertising still has a gender problem. Practitioners such as Kevin Roberts, the executive chairman of Saatchi and Saatchi, might argue that the debate about gender is “over” and chief creative officer of MandC, and Justin Tindall may well claim to be “bored of diversity”, but despite on-going discussions, women are still under-represented at the top of creative departments in all countries (Grow et al.,.International Journal of Advertising 31:657–679, 2012), accounting for less than 15% of all creative directors worldwide (Grow, J.M., and Deng,T.,(2014). “Sex segregation in advertising creative departments across the globe". In Advertising and Society Review vol. 14(4).; Wohl and Stein 2016). So, who is bored now? |
