BUSINESS MODEL INNOVATION ALLIANCES: HOW TO OPEN BUSINESS MODELS FOR COOPERATION
| Autor: | Patrick Spieth, Svenja Meissner Née Schuchert |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Process management
Electronic business Strategy and Management 05 social sciences Boundary spanning Business model Business relationship management Alliance New business development Management of Technology and Innovation 0502 economics and business Business architecture 050211 marketing Business Business and International Management 050203 business & management Industrial organization Open innovation |
| Zdroj: | International Journal of Innovation Management. 22:1850042 |
| ISSN: | 1757-5877 1363-9196 |
| DOI: | 10.1142/s1363919618500421 |
| Popis: | While rethinking their business model (BM), incumbents increasingly rely on alliance partners to provide additional resources. The resulting business model innovation alliance (BMIA) focusses on the joint commercialisation of the alliance results via a shared BM. Our findings from an in-depth case study show differences between BMIAs and more common types of alliances, such as development alliances, regarding three dimensions: dynamic, relational and architectural. On this basis, we developed an integrative framework, by combining our results, with Amit and Zott’s BM design framework that enables firms to open up their BM in order to exploit the full potential of BMIAs for BMI. In addition, we contribute to extant literature on BMI by introducing BMIAs as a means to BMI in established firms. Furthermore, we close the gap between open innovation and BMI literature by illustrating how to open up the BM in order to tackle the challenges arising from BMIAs. |
| Databáze: | OpenAIRE |
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