Innovation through new ventures: new venture concept in BOC
| Autor: | J. B. Gardner |
|---|---|
| Rok vydání: | 1973 |
| Předmět: |
Social venture capital
Management of Technology and Innovation Strategy and Management media_common.quotation_subject Value (economics) Economics New Ventures Business and International Management Marketing Function (engineering) General Business Management and Accounting Object (philosophy) media_common |
| Zdroj: | R&D Management. 3:85-89 |
| ISSN: | 1467-9310 0033-6807 |
| Popis: | During the last decade there has been increasing questioning in industrial firms of the value and returns from conventionally organized R & D particularly from central research organizations concerned with longer term innovation. This paper describes how one multi-divisional company, with a wide range of markets, has radically changed its Central R & D function to a Pilot Venture structure, with the object of greatly increasing its effectiveness. The main concepts involved in this ‘New Venture Secretariat’ are not new, but it is felt the particular approach used is novel. |
| Databáze: | OpenAIRE |
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