Autor: |
Steven P. Schnaars, Myung-Soo Lee, B. Elango |
Rok vydání: |
1997 |
Předmět: |
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Zdroj: |
International Journal of Forecasting. 13:127-135 |
ISSN: |
0169-2070 |
Popis: |
This paper compares the Conference Board's buying intentions for consumer durable goods with forecasts constructed using simple time-series extrapolation over 177 months. The results show that simple time-series extrapolations provide more accurate forecasts than the judgmental approach. Very little support is found for using buying intentions as a forecasting tool for predicting the sales of durable goods. |
Databáze: |
OpenAIRE |
Externí odkaz: |
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