The accuracy of the Conference Board's buying plans index: A comparison of judgmental vs. extrapolation forecasting methods

Autor: Steven P. Schnaars, Myung-Soo Lee, B. Elango
Rok vydání: 1997
Předmět:
Zdroj: International Journal of Forecasting. 13:127-135
ISSN: 0169-2070
Popis: This paper compares the Conference Board's buying intentions for consumer durable goods with forecasts constructed using simple time-series extrapolation over 177 months. The results show that simple time-series extrapolations provide more accurate forecasts than the judgmental approach. Very little support is found for using buying intentions as a forecasting tool for predicting the sales of durable goods.
Databáze: OpenAIRE