Integrated promotion of the beauty industry (case study of FaceRoom (IE Sorokina E.L.))
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
ÑÑанÑиза
corporate identity social media marketing ÑобÑÑийнÑй маÑкеÑинг franchise integrated promotion инÑегÑиÑованное пÑодвижение пÑогÑамма лоÑлÑноÑÑи B2B B2C инÑегÑиÑованнÑе коммÑникаÑии targeting advertising наÑÑÐ¶Ð½Ð°Ñ Ñеклама brand ÑиÑменнÑй ÑÑÐ¸Ð»Ñ loyalty program ÑаÑгеÑиÑÐ¾Ð²Ð°Ð½Ð½Ð°Ñ Ñеклама website integrated communications бÑенд outdoor advertising event marketing ÑÐ°Ð¹Ñ |
| DOI: | 10.18720/spbpu/3/2021/vr/vr21-394 |
| Popis: | ÐÐ°Ð½Ð½Ð°Ñ ÑабоÑа поÑвÑÑена ÑазÑабоÑке пÑогÑÐ°Ð¼Ð¼Ñ Ð¿Ð¾ инÑегÑиÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð¼Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð² бÑÑÑи-ÑÑеÑе ÑеÑи ÑÑÑдий FaceRoom. Ð ÑабоÑе иÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ñ ÑеоÑеÑиÑеÑкие аÑпекÑÑ Ð¸Ð½ÑегÑиÑованного пÑодвижениÑ, пÑоведÑн анализ по инÑегÑиÑÐ¾Ð²Ð°Ð½Ð½Ð¾Ð¼Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð¿ÑедпÑиÑÑий в индÑÑÑÑии кÑаÑоÑÑ, коммÑникаÑионной деÑÑелÑноÑÑи компании и ÑазÑабоÑана пÑогÑамма инÑегÑиÑованного пÑодвижениÑ. РпÑакÑиÑеÑкой ÑаÑÑи бÑл пÑоведен конкÑÑенÑнÑй анализ, вÑÐ´ÐµÐ»ÐµÐ½Ñ ÑилÑнÑе и ÑлабÑе ÑÑоÑÐ¾Ð½Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸. This work is devoted to developing a program for integrated promotion in the beauty industry network of studios FaceRoom. Theoretical aspects of integrated promotion conducted an analysis of integrated promotion of enterprises in the beauty industry, communication activities of the company and developed a program of integrated promotion. In the practical part, a competitive analysis was carried out, highlighting the strengths and weaknesses of the company. |
| Databáze: | OpenAIRE |
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