| Popis: |
This chapter considers piracy in the music industry. After identifying general factors influencing music piracy, using facts obtained by field research, I analyse reasons why P2P file-sharing was rare in Vietnam and show that piracy worked as necessary free promotion of live performance for most musicians. I also provide a theoretical analysis considering the condition of profit maximization using piracy as promotion. Furthermore, using samples collected from college students in Japan, China, Vietnam, and South Korea, I consider how music piracy is impacted by transaction costs: ISP fees, risk of apprehension, time to download files, etc. Each country has unique characteristics which can be explained by its transaction costs. I explain these characteristics by using the Cobb–Douglas utility function. |
