Sustainability, Corporate Social Responsibility, and Corporate Reputation in the Wine Sector
| Autor: | Barbara Iannone |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Social accounting
Wine Field (Bourdieu) 05 social sciences 010501 environmental sciences 01 natural sciences Identification (information) 0502 economics and business Sustainability Corporate social responsibility Business Performance indicator Marketing 050203 business & management 0105 earth and related environmental sciences Qualitative research |
| Zdroj: | International Journal of Applied Behavioral Economics. 7:47-68 |
| ISSN: | 2160-9810 2160-9802 |
| DOI: | 10.4018/ijabe.2018040104 |
| Popis: | This article offers a comprehensive overview on the relationship between sustainability, corporate social responsibility (CSR), and corporate reputation (CR) by examining a field study case of a wine family firm located in the Abruzzo region of Italy. Through qualitative research methods, direct interviews to the family, social accountability, archives and observations of the company's life, information is organized in thematic areas suggesting the need of an alignment between environmental and business interests. The results are further used in proposing a framework model focused on the identification of key performance indicators (KPI). The main pillars of this concept are evaluating, monitoring and improving CR. The conclusion stresses the importance of replicating this type of modelling initiative with the purpose of professionalizing the wine industry into a more sustainable production and more successful business practices. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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