The driving forces of internet adoption
| Autor: | Isabel Maria Macedo, José Carlos Pinho |
|---|---|
| Rok vydání: | 2008 |
| Předmět: |
Service delivery framework
business.industry media_common.quotation_subject 05 social sciences Sample (statistics) Social value orientations General Business Management and Accounting Test (assessment) 0502 economics and business Conceptual model 050211 marketing Customer satisfaction The Internet Business Marketing Categorical variable 050203 business & management Finance media_common |
| Zdroj: | EuroMed Journal of Business. 3:305-319 |
| ISSN: | 1450-2194 |
| DOI: | 10.1108/14502190810906455 |
| Popis: | PurposeThis study aims to analyse the driving forces that either favour or inhibit internet adoption by organisations operating in the non‐profit sector.Design/methodology/approachFollowing a quantitative methodological approach, a national survey was applied to a sample of 392 Portuguese non‐profit organisations to empirically test the proposed conceptual model. Logistic regression, which enables to test models to predict categorical outcomes with two categories was used to analyse the data.FindingsFindings drawn from this study identify key factors that facilitate or inhibit internet adoption by non‐profit organisations. The internet is perceived as a potential tool for the dissemination of social values and programs of action, the improvement of public image, the enhancement of customer satisfaction, and the improvement of service delivery. By contrast, lack of expertise and start‐up costs have been identified as the most significant inhibitors. In addition, size, age and international affiliation are shown as important internet adoption facilitators.Practical implicationsThis study offers the opportunity to rethink existing policies and to set forth specific measures that can be designed to encourage and foster the use of the internet by non‐profit organisations.Originality/valueThe relevance of this study is set against a lack of consistent, detailed research on the factors determining internet adoption within the context of the non‐profit sector. |
| Databáze: | OpenAIRE |
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