Media Catching: A Conceptual Framework for Understanding Strategic Mediatization in Public Relations?
| Autor: | Elina Erzikova, Richard D. Waters, Konstantin Bocharsky |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Sociology and Political Science
business.industry Process (engineering) Communication 05 social sciences 050801 communication & media studies Public relations 0508 media and communications Conceptual framework Feature (computer vision) 0502 economics and business Sociology business 050203 business & management |
| Zdroj: | International Journal of Strategic Communication. 12:145-159 |
| ISSN: | 1553-1198 1553-118X |
| DOI: | 10.1080/1553118x.2018.1424713 |
| Popis: | A form of strategic mediatization, media catching is the reversal of the traditional public relations process of pitching story ideas to journalists using press releases, feature pitch letters, and... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|