The educational placebo effect: branding higher education benefits student learning

Autor:	Sina Esteky, S. H. Kalati
Rok vydání:	2021
Předmět:	Marketing Medical education Higher education business.industry education Student learning Placebo Psychology business Education
Zdroj:	Journal of Marketing for Higher Education. :1-16
ISSN:	1540-7144 0884-1241
DOI:	10.1080/08841241.2021.1975186
Popis:	This research examines the effect of branding in higher education on students’ learning outcomes. In three experiments, we show that identical educational material associated with strong (vs. weak ...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::bdbfe89899fad3bea980175bcf632c55 https://doi.org/10.1080/08841241.2021.1975186 Zobrazit plný text záznamu