Sensegiving for moral authenticity at New Clairvaux Vineyard
| Autor: | Dan Parrish, James A. Downing |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
Organizational identity
business.industry media_common.quotation_subject 05 social sciences Public relations Heightened perception Vineyard Action (philosophy) Tourism Leisure and Hospitality Management Perception 0502 economics and business 050211 marketing Quality (business) TRAPPIST Sociology business 050212 sport leisure & tourism media_common Qualitative research |
| Zdroj: | Journal of Hospitality and Tourism Management. 44:283-290 |
| ISSN: | 1447-6770 |
| DOI: | 10.1016/j.jhtm.2020.01.017 |
| Popis: | Authenticity is a formidable tool for entrepreneurs seeking differentiation by managing consumer perceptions. While the literature provides evidence for authenticity motivating consumers, an opportunity exists to deepen our understanding of mechanisms that create a sense of authenticity in entrepreneurial ventures. We report on a qualitative study of the creation of a vineyard in the crowded California wine market. The founders of New Clairvaux Vineyard engaged in sensegiving activities to illustrate their espoused values and create an organizational identity. As vineyard patrons interacted with New Clairvaux stakeholders (e.g. Trappist monks) they compared the values in action they witnessed with the vineyard’s espoused values, which led to a perceived sense of moral authenticity, which then led to a heightened perception of quality in New Clairvaux’s wines. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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