Role of Physician’s Personality on their Drug Prescription Behavior
| Autor: | Viswanath Bandi, Rao O R S |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
Medical education
business.industry media_common.quotation_subject Psychological intervention Specialty Promotion (rank) Personality General Pharmacology Toxicology and Pharmaceutics Big Five personality traits Disease management (health) Medical prescription Psychology business media_common Pharmaceutical industry |
| Zdroj: | International Journal of Research in Pharmaceutical Sciences. 11:6954-6961 |
| ISSN: | 0975-7538 |
| Popis: | Physicians Prescription behavior is the results of 4P's namely Product, Physicians, Promotion, and Patient's expectation. In today's world of evidence-based medicine with ever-growing demand in patient expectations, physician- Patient-centric managing a pathological condition is gaining acceptance from the normal disease management approach. Like all citizenry is Unique; similarly, physicians also possess a singular personality that responds differently even to an equivalent stimulus. Aiming for better patient care and Patient expectations, research work across the world has been administered for identifying the perfect physician personality traits right from selection of specialty, knowledge dissemination during the study period, and managing patients during the Practice sessions. However, there's little, or no research conducted thus far, in understanding the "Physician's personality" make-up focussing on their motives, values, preferences in their professional practice. Understanding "physician's personality" traits will lay a robust foundation for developing effective medico-marketing initiatives from the pharmaceutical industry with the assistance of smart and customized marketing initiatives resulting in a healthy environment for physician-Pharma association towards adopting better therapeutic interventions for patient benefit. This review is an effort to specialize in the research work done thus far in understanding the impact of "physician's personality" aimed toward improving patient care. Further research in understanding "Physician's personality" and its role in physicians prescribing decisions will help the Pharma industry towards developing much needed medico-marketing initiatives with optimal utilization of resources towards disseminating the latest therapeutic interventions to the physicians for better patient care which is the stepping stone for Physician-patient centric management. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|