'Shopping While Black': Examining Racial Discrimination in a Retail Setting

Autor:	George E. Schreer, Saundra Smith, Kirsten Thomas
Rok vydání:	2009
Předmět:	Social Psychology business.industry media_common.quotation_subject Advertising Customer relationship management Racism Staring Field research Marketing business Psychology Social psychology media_common Sales personnel Front (military)
Zdroj:	Journal of Applied Social Psychology. 39:1432-1444
ISSN:	1559-1816 0021-9029
DOI:	10.1111/j.1559-1816.2009.00489.x
Popis:	To investigate racial discrimination in the marketplace, we conducted a field experiment to examine both overt and subtle forms of retail discrimination. “Customers” browsing in high-end retail stores asked a salesperson if they would remove a security sensor from a pair of sunglasses prior to trying them on in front of a mirror. Although the request to remove the sensor was granted in all conditions, the salespersons showed greater levels of suspicion (i.e., staring, following) in the Black conditions, especially in the male-group condition. These findings are consistent with current field research examining subtle biases toward other stigmatized groups.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::bd5e82b47ea77a21c7ca0d457e02115c https://doi.org/10.1111/j.1559-1816.2009.00489.x Zobrazit plný text záznamu Plný text