So you Think You Know your Customers?
| Autor: | Nader T. Tavassoli |
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| Rok vydání: | 2011 |
| Předmět: | |
| Zdroj: | International Commerce Review. 10:56-69 |
| ISSN: | 1864-5747 1864-5739 |
| Popis: | More than mere research-based statistics, our customers are real people – with changing and often contradictory needs and desires. But how do you find the ‘real’ ones? Try focusing on their goals. |
| Databáze: | OpenAIRE |
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