Content analysis across new media platforms: Methodological considerations for capturing media-rich data
| Autor: | Heather Montague, Lisa B. Hurwitz, Ellen Wartella, Alexis R. Lauricella, Thomas H. Rousse, Aubry L. Alvarez |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
0301 basic medicine
030109 nutrition & dietetics Sociology and Political Science business.industry Computer science Communication Scale (chemistry) 05 social sciences Target audience 050801 communication & media studies New media Variety (cybernetics) World Wide Web 03 medical and health sciences 0508 media and communications Software Content analysis business Sampling frame Mass media |
| Zdroj: | New Media & Society. 20:532-548 |
| ISSN: | 1461-7315 1461-4448 |
| Popis: | Content analyses sway policy by describing the prevalence of mass media messages and implying effects. However, content-based research focusing ondynamic new media products such as websites, mobile applications, and video games presents methodological challenges. Our team recently conducted a large-scale content analysis exploring food marketing to children across media platforms, in which we captured and analyzed a variety of media-rich content. We consulted multiple sources to form our sampling frame, employed a complex sampling technique to allow for generalization of findings, used screen-capture software to record our exploration of media products, analyzed data using video coding software, and created a custom scale to determine the target audience of certain media products. We believe the steps we have taken may provide valuable insights into aspiring content analysts interested in studying media-rich content and address challenges that have been plaguing content analysts for the past two decades. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|