How a Company’s Innovative Image and Communal Messages in CSR Can Interact in Shaping Consumer Evaluation
| Autor: | Haejoo Han, Hyewon Park, Sujin Park, Kyoungmi Lee |
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| Rok vydání: | 2022 |
| Zdroj: | Korean Journal of Marketing. 37:73-100 |
| ISSN: | 2713-9913 1229-456X |
| DOI: | 10.15830/kjm.2022.37.3.73 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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