| Autor: |
Kausalya Muthutamilselvan, Yeap Pei Xin, Vasudevan Naidu Kanan, Shasthrika Baskaran, Nur Sharina Binti Muhammad Khairul, Geraldine De Mello, Vasithra Devamanickam, Siti Nur Aminah Binti Wan Ahmad Daknam, Nur Izyan Syazwani Binti Ismail Marzuki, Nur Hikmah Binti Ramli, Siti Noratikah Binti Adnan, Isai Amutan Krishnan |
| Rok vydání: |
2020 |
| Předmět: |
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| Zdroj: |
Malaysian Journal of Social Sciences and Humanities (MJSSH). 5:24-43 |
| ISSN: |
2504-8562 |
| DOI: |
10.47405/mjssh.v5i5.416 |
| Popis: |
The present study focuses on the factors relating to why Baby Boomers are reluctant to adopt internet banking and to investigate the level of convenience experienced when using it. A quantitative method was employed to analyse the data based on the conceptual framework. A survey questionnaire was chosen as the research instrument. The findings show that the two independent variables, service quality and convenience, did not correlate, but there was a significant affect from customer satisfaction with internet banking among the Baby Boomer respondents. The R-squared value was 0.928, meaning that 92.8% of the both independent variables affected the dependent variable. Another 7.2% was indicated for other independent variables not used in this study. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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