Viewers' Relationship to Television Personalities
| Autor: | Fredrick Koenig, Gloria T. Lessan |
|---|---|
| Rok vydání: | 1985 |
| Předmět: |
Social perception
Television viewers Self media_common.quotation_subject 05 social sciences Closeness Semantic space 050301 education 050109 social psychology Personality psychology Personality 0501 psychology and cognitive sciences Semantic differential Psychology 0503 education Social psychology General Psychology media_common |
| Zdroj: | Psychological Reports. 57:263-266 |
| ISSN: | 1558-691X 0033-2941 |
| DOI: | 10.2466/pr0.1985.57.1.263 |
| Popis: | A series of semantic differential scales were administered to 195 adult television viewers. The scales measured distance in semantic space between the concepts, self and best friend, acquaintance, and favorite television personality. Mean ratings for favorite television personality were in between those for friend and acquaintance in closeness to the self. Of the types of television personalities, news commentators were closest to the self, followed by talk show hosts and situation-program characters. This relationship was limited to male respondents. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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