Power, Persuasion and Manipulation in Specialised Genres
| Autor: | María Ángeles Orts Llopis, Daniel Gallego-Hernández, Aditi Bhatia, Juan Palmer-Silveira, Diana Giner, Vijay Kumar Bhatia, Esther Monzó-Nebot |
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| Rok vydání: | 2017 |
| Předmět: |
060201 languages & linguistics
Pride Exploit business.industry media_common.quotation_subject 05 social sciences 050301 education 06 humanities and the arts Public relations Corporate identity 16. Peace & justice Ideal (ethics) Power (social and political) Order (exchange) Political science 0602 languages and literature Elite business Function (engineering) 0503 education media_common |
| DOI: | 10.3726/b11481 |
| Popis: | The medical profession is a powerful specialized community in western societies, with highly selective access and elite status, extensive social relevance, a strong corporate identity, and its own internal regulatory bodies. Its opinions therefore carry considerable weight, but need to be couched in such a way as to elicit agreement (from the general public, from the authorities, etc.) in order to maintain this dominant position. Among the written discourse genres whose recognized role is to express opinion, the editorial features in pride of place. This is not its only function, however: an editorial may also offer critique and advice to specific (often elite) groups or institutions in society, and hence involves power relations between the media and these other groups (Van Dijk 1998: 62). To explore how power is deployed through discourse in the medical profession, a study of the editorials which feature in the major medical journals seemed the ideal place to start. Building on our previous research into how different variants of if-conditionals in medical editorials enabled editorialists to subtly exploit syntactic resources to direct opinion (Carter-Thomas/Rowley-Jolivet 2014), in the present study we examine various other syntactic resources and formulations used to establish authority and convince the diverse readerships of the journal. |
| Databáze: | OpenAIRE |
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