Acceptance of Mobile Advertising among Gen Z in Malaysia: Implications for Business Sustainability Through Digitalisation in Post COVID-19

Autor: Gek Siang Tan, Kamarulzaman Ab Aziz, Xin Lin Ng
Rok vydání: 2021
Předmět:
Zdroj: International Journal of Business Excellence. 1:1
ISSN: 1756-0055
1756-0047
Databáze: OpenAIRE