Acceptance of Mobile Advertising among Gen Z in Malaysia: Implications for Business Sustainability Through Digitalisation in Post COVID-19
Autor: | Gek Siang Tan, Kamarulzaman Ab Aziz, Xin Lin Ng |
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Rok vydání: | 2021 |
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Zdroj: | International Journal of Business Excellence. 1:1 |
ISSN: | 1756-0055 1756-0047 |
Databáze: | OpenAIRE |
Externí odkaz: |