Product development approaches in established firms

Autor:	Patricia A. Snelson, F. Axel Johne
Rok vydání:	1989
Předmět:	Marketing Empirical research business.industry New product development Product management Operations management Business Product (category theory) Strengths and weaknesses Industrial organization
Zdroj:	Industrial Marketing Management. 18:113-124
ISSN:	0019-8501
DOI:	10.1016/0019-8501(89)90028-x
Popis:	On the basis of an empirical study of large U.S. and U.K. firms, it is shown that product modification and updating (old product development) needs to be managed differently from the development of completely new products. Two groups of firms are compared: one group has experience of regular product change, and the other is less active in this respect. The authors present managerial scenarios for the development of old and new products which will help practitioners identify strengths and weaknesses in product development practices.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::bbd0b8cf830145b3e9017b88fdcb7f35 https://doi.org/10.1016/0019-8501(89)90028-x Zobrazit plný text záznamu