| Autor: |
Nevien Eid, Marwaa Abd el wahab, shaimaa saadeldin |
| Rok vydání: |
2021 |
| Předmět: |
|
| Zdroj: |
Journal of Association of Arab Universities for Tourism and Hospitality. |
| ISSN: |
2682-4612 |
| DOI: |
10.21608/jaauth.2021.52576.1111 |
| Popis: |
The study evaluates the relationship between internal marketing, innovative orientation, and employee performance in Egyptian tourism companies. The practical study was conducted on a random sample of managers and employees of Egyptian tourism companies category (A). The study relied on a predesigned questionnaire to collect data, and It was analyzed by Spss V.22. The study results showed a significant positive impact of internal marketing on employee performance development through the innovation orientation. The study recommends applying internal marketing in all its dimensions in tourism companies. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
|
