sj-pdf-1-jmx-10.1177_00222429211053002 - Supplemental material for Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices
Autor: | Zhou, Lingrui, Du, Katherine M., Cutright, Keisha M. |
---|---|
Rok vydání: | 2022 |
Předmět: | |
ISSN: | 0022-2429 |
DOI: | 10.25384/sage.17868978.v1 |
Popis: | Supplemental material, sj-pdf-1-jmx-10.1177_00222429211053002 for Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices by Lingrui Zhou, Katherine M. Du and Keisha M. Cutright in Journal of Marketing |
Databáze: | OpenAIRE |
Externí odkaz: |