sj-pdf-1-jmx-10.1177_00222429211053002 - Supplemental material for Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices

Autor:	Zhou, Lingrui, Du, Katherine M., Cutright, Keisha M.
Rok vydání:	2022
Předmět:	FOS: Economics and business 150402 Hospitality Management
ISSN:	0022-2429
DOI:	10.25384/sage.17868978.v1
Popis:	Supplemental material, sj-pdf-1-jmx-10.1177_00222429211053002 for Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices by Lingrui Zhou, Katherine M. Du and Keisha M. Cutright in Journal of Marketing
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::bbc03ed9e0a988eacf25523129522474 Zobrazit plný text záznamu