Worldwide Opportunities to Market Food Safety

Autor:	Julie A. Caswell, Neal H. Hooker, Roberta A. Morales, Tanya Roberts, C.-T. Jordan Lin
Rok vydání:	1997
Předmět:	business.industry Food marketing Food safety risk analysis Hazard analysis and critical control points Food systems Spot market Quality control Profitability index Business Marketing Food safety
Zdroj:	Government and the Food Industry: Economic and Political Effects of Conflict and Co-Operation ISBN: 9781461378532
DOI:	10.1007/978-1-4615-6221-4_10
Popis:	This chapter explores how downside risks associated with food safety can be turned into profitable marketing opportunities by designing and operating vertical quality control systems. Profitability also depends rn credible communication with consumers, international trading partners and those responsible for regulatory enforcement.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::bb9bfa004935b891e3d78f6ec843ed62 https://doi.org/10.1007/978-1-4615-6221-4_10 Zobrazit plný text záznamu