Television Exposure, Perceived Realism, and Exemplar Accessibility in the Social Judgment Process

Autor:	Rick W. Busselle
Rok vydání:	2001
Předmět:	Social Psychology Process (engineering) Communication Injury prevention Cultivation theory Poison control Human factors and ergonomics Psychology Social psychology Suicide prevention Applied Psychology Occupational safety and health Task (project management)
Zdroj:	Media Psychology. 3:43-67
ISSN:	1532-785X 1521-3269
DOI:	10.1207/s1532785xmep0301_03
Popis:	This article explores the role of exemplar accessibility in Shrum's (1996) heuristic processing model of cultivation effects. Specifically, the study tested whether television exposure and perceived realism of television would predict the accessibility of examples of constructs frequently portrayed on television. Participants (197) completed a survey measuring television exposure, perceived realism of television, and demographics. Six weeks later they were divided into two experimental conditions. Condition 1 participants answered social judgment questions and then performed an exemplar accessibility task. Condition 2 participants performed the exemplar accessibility task then made social judgments. As predicted by the model, participants who answered social judgment questions first exhibited a cultivation effect. Those who performed the exemplar accessibility task first did not. Also, measures of perceived realism of television predicted accessibility of examples (Black doctors, shootings, and extramarit...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::bb0ad9269ae08eefb5ae565248898410 https://doi.org/10.1207/s1532785xmep0301_03 Zobrazit plný text záznamu