| Popis: |
Site selection problem is one of the topic that are studied in the literature exhaustively. In this study, a novel application of multi criteria decision making(MCDM)based on AHP and VIKOR to the selection of a place for a new café franchise presented. First, weights of each criterion are determined according to 8 expert opinions using AHP. This is followed by application of VIKOR steps assuming consensus in order to figure out the most promising place for the new franchise café shop in terms of annual rent, monthly visitors, existence of rival company and socio environment among 5 potential alternatives. The model presented is likely to be applicable for other MCDMproblems |
