| Autor: |
Wachenheim, Cheryl, Hovde, Scott, Hearne, Robert, Nganje, William |
| Jazyk: |
angličtina |
| Rok vydání: |
2015 |
| Předmět: |
|
| DOI: |
10.22004/ag.econ.212990 |
| Popis: |
Selenium is an element found in relatively high concentrations in crops and livestock raised on high-selenium soils. Evidence suggests that a high-selenium diet can reduce the risk of certain cancers. A choice experiment was conducted to identify preferred attributes for a high-selenium beef product and the characteristics of potential market segments. Labeling reflecting scientific support linking selenium and reduced cancer risk, and natural-source selenium was ineffective in forming the general population of respondents. Marketing opportunities identified are consistent with existing functional food market segments and include targeting consumers with higher incomes and education, 45 to 55 years of age, and with children. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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