Conversion of ordinal attitudinal scales: An inferential Bayesian approach

Autor:	Zvi Gilula, Irwin Guttman, Michael Evans
Rok vydání:	2011
Předmět:	Marketing Ordinal data Range (mathematics) Scale (ratio) Computer science Economics Econometrics and Finance (miscellaneous) Ordinal Scale Bayesian probability Statistics Realm Econometrics Bayesian inference Ordinal regression
Zdroj:	Quantitative Marketing and Economics. 10:283-304
ISSN:	1573-711X 1570-7156
DOI:	10.1007/s11129-011-9116-1
Popis:	The need for scale conversion may arise whenever an attitude of individuals is measured by independent entrepreneurs each using an ordinal scale of its own with possibly different numbers of (arbitrary) ordinal categories. Such situations are quite common in the marketing realm. The conversion of a score of an individual measured on one scale into an estimated score of a similar scale with a different range is the concern of this paper. An inferential Bayesian approach is adopted to analyze the situation where we believe the scale with fewer categories can be obtained by collapsing the finer scale. This leads to inferences concerning rules for the conversion of scales. Further, we propose a method for testing the validity of such a model. The use of the proposed methodology is exemplified on real data from surveys concerning performance evaluation and satisfaction.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::baf2bcfd63ccacdb97982dc55e6a531d https://doi.org/10.1007/s11129-011-9116-1 Zobrazit plný text záznamu Full text from SpringerLink