Stakeholder engagement in corporate reporting: towards building a strong reputation
| Autor: | Nivea Blackburn, Russell Abratt, Judy Brown, Val Hooper |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Marketing
business.industry media_common.quotation_subject 05 social sciences Exploratory research Stakeholder engagement Sample (statistics) Public relations Corporate reputation In depth interviews 0502 economics and business Sustainability 050211 marketing business 050203 business & management Qualitative research Reputation media_common |
| Zdroj: | Marketing Intelligence & Planning. 36:484-497 |
| ISSN: | 0263-4503 |
| DOI: | 10.1108/mip-10-2017-0236 |
| Popis: | Purpose The purpose of this paper is to explore the extent to which organisations engage with stakeholders about social and environmental issues. The authors establish where the designers of these reports source the information reported. Design/methodology/approach This was an exploratory study that employed a qualitative research design. Interviews with 24 individuals from 15 organisations in New Zealand that are involved with the writing of sustainability reports were conducted. In addition documents were analysed from a number of organisations to allow for triangulation. Findings Findings indicate that engagement with stakeholders was important and one of the main purposes was to have a licence to stay in business. It was also found that managers do prioritise the saliency of issues. Generally, stakeholders do not get involved in the decision making pertaining to environmental issues in organisations. Research limitations/implications The sample investigated in this study was relatively small so generalisation of the results would be difficult. However, these in depth interviews did provide insights that can be used in further study using large samples and in different countries. Originality/value This is the first time that the designers of annual reports were interviewed. They have knowledge of the extent of stakeholder engagement with firms. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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