Predicting a Threshold of Perceived Facebook Post Success via Likes and Reactions: A Test of Explanatory Mechanisms
| Autor: | Rebecca A. Hayes, Caleb T. Carr, Erin M. Sumner |
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| Rok vydání: | 2017 |
| Předmět: |
Social comparison theory
Communication 05 social sciences 050801 communication & media studies 050109 social psychology Paralanguage Test (assessment) 0508 media and communications Reciprocity (social psychology) 0501 psychology and cognitive sciences Social media Affordance Psychology Social psychology |
| Zdroj: | Communication Research Reports. 35:141-151 |
| ISSN: | 1746-4099 0882-4096 |
| Popis: | Individuals frequently engage in self-presentation via social media and can subsequently receive various simple communicative cues (paralinguistic digital affordances; PDAs) from which they may det... |
| Databáze: | OpenAIRE |
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