Wanted! Investigating how elements from the personal usage context affect Gen Z consumers' value-in-use experience and engagement with mobile service

Autor:	Yi Zou, Allard C.R. van Riel, Sandra Streukens, José Bloemer
Rok vydání:	2023
Předmět:	Marketing
Zdroj:	Journal of Business Research. 160:113824
ISSN:	0148-2963
DOI:	10.1016/j.jbusres.2023.113824
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ba98395ed022730958cf3ff0ca9b2093 https://doi.org/10.1016/j.jbusres.2023.113824 Zobrazit plný text záznamu Full Text from ScienceDirect