How Mobile Money Can Drive Financial Inclusion for Women at the Bottom of the Pyramid (BOP) in Indian Urban Centers

Autor:	Sarit Arora, Apala Lahiri Chavan, Praneet Koppula, Anand Kumar
Rok vydání:	2009
Předmět:	Financial inclusion Microfinance Economic growth Bottom of the pyramid media_common.quotation_subject Payment Rural india law.invention law Financial transaction Pyramid Mobile payment Business Marketing media_common
Zdroj:	Lecture Notes in Computer Science ISBN: 9783642027666 HCI (14)
DOI:	10.1007/978-3-642-02767-3_53
Popis:	This paper looks at challenges and opportunities on how mobile money can drive financial inclusion for women at the BOP (Bottom of the Pyramid) in urban Indian centers. We explore the current ecosystem of financial transactions and the role of women in a BOP household. Specifically we look at how this ecosystem differs based on how long ago they migrated from rural India and how that impacts their financial transactions. By understanding the gaps and the barriers, we outline specific challenges and opportunities for driving financial inclusion for women, through mobile money. We also posit that the success of mobile money depends on whether the 'solution' moves away from the paradigms used for designing mobile money solutions for those at the top of pyramid.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ba88b27950a14d275d30a7b28650f8b6 https://doi.org/10.1007/978-3-642-02767-3_53 Zobrazit plný text záznamu