Marketing Strategy During the Pandemic: A Study of Chinese Live Streaming E-commerce Based on Taobao Live

Autor:	Jingying Xu, Haiyan Wang, Zhewen Xu, Youjing Liu
Rok vydání:	2021
Zdroj:	Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021).
ISSN:	2352-5428
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ba80e7e2fbe7bec09b4a054aa811aefb https://doi.org/10.2991/assehr.k.211209.436 Zobrazit plný text záznamu