| Autor: |
Kris Rutten, Ronald Soetaert |
| Rok vydání: |
2014 |
| Předmět: |
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| Zdroj: |
Journal of Organizational Change Management. 27:710-721 |
| ISSN: |
0953-4814 |
| DOI: |
10.1108/jocm-09-2014-0168 |
| Popis: |
Purpose– The purpose of this paper is to present a theoretical background for studying rhetoric and narratives as equipment for living. Analyzing a case study on spinning and the spin doctor in recent narratives with a major focus on the Danish TV-seriesBorgen. Arguing that narratives can be equipment for teaching.Design/methodology/approach– Introducing rhetorical concepts as tools for an analysis of narratives (based on the work of Kenneth Burke).Findings– The authors argue for the importance of rhetoric and narrative as tools for meaning-making, illustrate how spinning has become a major topic in recent fiction (and the TV-seriesBorgenin particular), and focus on howBorgencan be equipment for living from different “terministic screens.”Originality/value– The authors analyze how a popular narrative asBorgencan be read as equipment for living, focussing on how the spin doctor has become a major character in fiction, and illustrate what the authors can learn from narratives about rhetoric and spinning. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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