ILLEGAL CORPORATE BRIBERY: THE PRESSURE TO 'MAKE DO' AND ACHIEVE GOALS

Autor:	Hyo Jin (Jean) Jeon, Thomas A. Burnham, Hongchao Zeng
Rok vydání:	2018
Předmět:	Marketing Finance Guard (information security) business.industry 0502 economics and business 05 social sciences Foreign Corrupt Practices Act 050211 marketing Business 050203 business & management
Zdroj:	Journal of Marketing Theory and Practice. 26:246-259
ISSN:	1944-7175 1069-6679
DOI:	10.1080/10696679.2018.1452616
Popis:	Using a sample of firms prosecuted under the Foreign Corrupt Practices Act (FCPA) we examine how investments to produce more sought-after offerings and firm performance relative to aspirations are associated with propensity to engage in illegal bribery. Results suggest that investments in marketing and R&D reduce the incidence of bribery. Performance improvements decrease the incidence of illegal bribery for firms performing above aspirations, but increase it for those performing below aspirations. Jointly the results suggest that managers in firms pushing to achieve nearby goals who must “make do” should be most on guard against the pressure to engage in bribery.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ba2bc1a6f7ec3f39feec0d14410e1197 https://doi.org/10.1080/10696679.2018.1452616 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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