Impact of Internal Corporate Communication in IOCL, Guwahati

Autor:	Mridusmita Das
Rok vydání:	2014
Předmět:	Officer Engineering Sample size determination business.industry Sampling (statistics) Internal communications Marketing Corporate communication Mutually exclusive events business Corporation Stratified sampling Management
Zdroj:	IIMS Journal of Management Science. 5:187
ISSN:	0976-173X 0976-030X
DOI:	10.5958/0976-173x.2014.00007.4
Popis:	Corporate communication is the process of managing exchanges of information and knowledge among the internal and key external groups, and with individuals who have a direct relationship with an organisation. The objective of the study was to investigate the effectiveness of the internal communication system within various departments at the Indian Oil Corporation (IOCL), Guwahati. Based on a sample size of 100 respondents, the study was conducted through the use of a close-ended questionnaire. The research was of descriptive type; stratified random sampling was used; and convenience sampling was adopted. This was because, the respondents were the employees of only IOCL, Guwahati; they were taken from only a few of the IOCL departments; and were divided into mutually exclusive groups of officer's level, staff level and worker's level employees.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::b9d067174e72ddf857ba8e0b69ecdc8a https://doi.org/10.5958/0976-173x.2014.00007.4 Zobrazit plný text záznamu