Autor:	Richard Nkene Ndeme, Samuel Fosso Wamba, Sidonie Djofack
Rok vydání:	2021
Předmět:	Marketing Omnichannel Strategy and Management Developing country Business Coherence (statistics) Industrial organization
Zdroj:	Journal of Strategic Marketing. :1-14
ISSN:	1466-4488 0965-254X
Popis:	This paper assesses the coherence and pertinence of omnichannel strategies in four different global retailing industries. An exploratory-oriented qualitative method was used in this study. Results ...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::b93d8d3ed2697f1def92d46d1c7abb44 https://doi.org/10.1080/0965254x.2021.1963313 Zobrazit plný text záznamu