Promoting the up-take of a digitalization subsidy by SEMs
| Autor: | Gangl, Katharina, Neuhofer, Sabine, Dorner, Verena |
|---|---|
| Rok vydání: | 2023 |
| Předmět: | |
| DOI: | 10.17605/osf.io/nbg74 |
| Popis: | Do advertisements addressing overconfidence or/and biased cost-benefit trade-off (regarding time investment) increase pro-digitalization behavior, intention and attitudes to digitalize, compared to neutral (previously used) advertisement? |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|