Exploring the Role of Social Media Communications in the Success of Professional Sports Leagues: An Emerging Market Perspective

Autor:	Jay P. Trivedi, Sigma Soni, Amit Kishore
Rok vydání:	2020
Předmět:	Marketing business.industry Political science 0502 economics and business 05 social sciences Perspective (graphical) 050211 marketing Social media League Public relations Emerging markets business 050203 business & management
Zdroj:	Journal of Promotion Management. 27:306-331
ISSN:	1540-7594 1049-6491
DOI:	10.1080/10496491.2020.1829774
Popis:	Non-cricket sports leagues are rapidly rising in an emerging market like India. With the advent of web 2.0, sports marketers are using social media platforms to popularize these sports leagues. How...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::b87b7457a5a1878a400eadf5c5d4612e https://doi.org/10.1080/10496491.2020.1829774 Zobrazit plný text záznamu