Built to scale? How sustainable business models can better serve the base of the pyramid
| Autor: | Francisco Layrisse, Bryan W. Husted, Michael L. Barnett, Itzel Palomares-Aguirre |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Sustainable business models
Government Community engagement Renewable Energy Sustainability and the Environment business.industry Strategy and Management 05 social sciences Environmental resource management Environmental economics Industrial and Manufacturing Engineering Sustainable business Order (exchange) Scale (social sciences) 0502 economics and business Pyramid Affordable housing 050501 criminology Economics business 050203 business & management 0505 law General Environmental Science |
| Zdroj: | Journal of Cleaner Production. 172:4506-4513 |
| ISSN: | 0959-6526 |
| DOI: | 10.1016/j.jclepro.2017.11.084 |
| Popis: | One of the greatest challenges for sustainable business models is achieving a scale of operations that is adequate to meet the quantity and depth of needs in their markets. In this paper, we examine scaling of sustainable business models at the base of the pyramid (BOP). Using within- and cross-case analyses, we study the sustainable business models of three firms that provide affordable housing for people with very low incomes in Mexico. Our analyses reveal the importance of community engagement as well as constraints on the ability to stimulate market forces when serving the very poor. These findings suggest that the literature on sustainable business models should be modified to account for the essential roles of community engagement and government collaboration in lieu of reliance on market forces in enabling social enterprises to scale in order to better serve the very poor. |
| Databáze: | OpenAIRE |
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