PENGARUH KUALITAS PELAYANAN DAN KEUNGGULAN BERSAING TERHADAP KEPUTUSAN NASABAH MENJADI NASABAH PADA KJKS BMT TARUNA SEJAHTERA CABANG BRINGIN KABUPATEN SEMARANG

Autor:	Siti Rochmah, Fidyah Yuli Ernawati
Rok vydání:	2019
Předmět:	Service (business) Service quality Business administration Business Competitive advantage
Zdroj:	Fokus Ekonomi : Jurnal Ilmiah Ekonomi. 14:125-132
ISSN:	2549-8991 1907-6304
DOI:	10.34152/fe.14.1.125-132
Popis:	The purpose of this study is to find out the Service, Competitive Advantage partially or simultaneously to the Customer Decision to be a Customer at the KJKS BMT Taruna Sejahtera, Bringin Branch, Semarang Regency. The method used in this study is Multiple Regression Analysis. This research was conducted at the KJKS BMT Taruna Sejahtera, Bringin Branch, Semarang Regency.The results showed that Service Quality had a significant positive effect on Customer Decisions to Customers in the KJKS BMT Taruna Sejahtera Branch Semarang Regency, Competitive Advantage had a significant positive effect on Customer Decision to Become a Customer at KJKS BMT Taruna Sejahtera Bringin Branch Semarang Regency.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::b863b095841c2be36042bb5b829a600c https://doi.org/10.34152/fe.14.1.125-132 Zobrazit plný text záznamu