Sources of Information on International Marketing: A Checklist

Autor:	Rod Christensen
Rok vydání:	1981
Předmět:	Return on marketing investment business.industry Marketing effectiveness Library and Information Sciences Public relations Quantitative marketing research Marketing mix Marketing science Influencer marketing Marketing Psychology business Marketing research Marketing myopia
Zdroj:	Reference Services Review. 9:53-59
ISSN:	0090-7324
DOI:	10.1108/eb048718
Popis:	There are a multitude of sources of value to researchers who require information on international marketing. This holds true for the person seeking those sources or for those whose function it is to provide information. Whether you are teacher, student, marketing executive, or scholar, you might save yourself hours of time by using these references.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::b85f5c22b8dff5dc093dbd69f145ffec https://doi.org/10.1108/eb048718 Zobrazit plný text záznamu