Metaforiek, retoriek en politieke beriggewing

Autor: S. Schreuder, P.H. Swanepoel
Rok vydání: 1991
Předmět:
Zdroj: Communicatio. 17:7-34
ISSN: 1753-5379
0250-0167
Popis: SUMMARY In this article a systematic explication is given of the fundamental assumptions underlying cognitive theories of metaphor, especially the variant of the theory outlined in Lakoff (1987), Lakoff and Johnson (1980), and Lakoff and Turner (1989). This theoretic framework is then used as reference point for the analysis of a number of conventional metaphors, especially those that figure in Afrikaans newspaper reports on political matters. As is the case in cognitive theories of metaphor, the focus is placed on the cognitive and rhetorical force of metaphors as conceptual constructs.
Databáze: OpenAIRE