Theoretical and practical aspects of analysis of competitiveness of insurance company

Autor:	Inna Medushevskaya
Rok vydání:	2013
Předmět:	Business Industrial organization
Zdroj:	Economics. 1:25-30
ISSN:	2308-2844
DOI:	10.12737/585
Popis:	In the article the theoretical and practical aspects of the analysis of the competitiveness of the insurance company CJSC «Insurance Group Uralsib» as an example were revieled. The competitiveness of the insurance companies is based on the general principles and provisions of the theory of competition and competitiveness. It was detailed the concept of competition in the insurance market, revealed its specificity and the possible non-price competition on it. The competitiveness of the insurance company is considered as a multi-faceted category, its determining factors were reflected. The competitiveness of Penza branch based on the analysis of financial ratios was evaluated and conducted the SWOT-analysis. The recommendations were given.
Databáze:	OpenAIRE
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